OUR STORY
We started this business to add our support to the social justice movement. We want to help people to see each other as neighbours and to recognize those doing good for humankind.
We sell apparel as a way to raise awareness around visibility and representation. Our apparel represent a helping hand, a smile, and an invitation to make a new friend.
We want to help you identify other people committed to equity and for all of us to celebrate our humanity.
We are an apparel brand that produces well designed products for those that want to signal their commitment to equity, and look good while doing so.
We promise to use the gifts we have — our values, our voices, our proceeds and our community — to impact social change.
WHAT WE BELIEVE
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We stand for understanding, empathy and kindness.
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We stand against systemic racism and all forms of oppression.
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We will promote diversity, advance equity and foster a culture of inclusion with those we are fortunate enough to connect with. But we won’t stop there - we will also work to empower the voices that need to be heard.
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As people or as a business, we are by no means a finished product. Our promise to you is that we will continue to challenge ourselves to lead and drive change.
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We will not accept the status quo; in fact we will keep pushing until things get better for us all.
#VisibleMajority #SeeColour
