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ABOUT US

We want to help people see each other as neighbours and to celebrate those doing good for humankind.

What started off as a regular conversation between two dads turned into something truly meaningful. We spoke about the experiences raising kids - including their ability to connect with classmates that don’t look like them, and how to explain why George Floyd was murdered by the police. That day, we decided we had the right mix of passion, skills, and will to make a difference in tackling racism and injustice. We started Visible Majority to add our support to the social justice movement. From this, we began to sell apparel to raise awareness around visibility and representation.

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